Our Story

 

"After living in Egypt, I wanted to create a company that partnered with women in the Middle East. Using Argan oil changed my life and how I treat my skin. When I learned I could import Argan oil from women's fair trade cooperatives in Morocco, the concept for Verità was born."
- Amanda Riggs, CEO & Founder
Amanda's book is out now on Amazon! Working in the Middle East: An American Woman's Story presents a firsthand account of an American woman working several jobs in Egypt over a four-year period. The book analyzes the cross-cultural business environment between the United States and the Middle East and North Africa. It provides recommendations to enable anyone―male or female―to successfully navigate commercial activities in the region. More importantly, it demystifies how anyone can overcome adversity with the right mindset.

Verità, meaning truth in Italian, is a luxury organic Argan oil skin care treatment line that’s mission is to empower women across the world. We source our ingredients from fair trade women farmers in Morocco, Ghana, Nigeria, Indonesia, Brazil, and Peru to provide economic empowerment through women’s cooperatives. Verità products are handmade with love in small batches by women in Washington, DC, for quality assurance. We offer women and men organic skin care products that are toxin-free to empower the consumer to choose a healthy brand with nutritional ingredients that are free of parabens, sulfates, phthalates, petrochemicals (PEGs), dyes, harmful fragrances, and alcohols.

Our line is founded on Argan oil, a multipurpose moisturizer for the skin, body, hands, nails, cuticles, feet, scalp, and hair with no harmful additives. Verità sources its Argan oil from women's cooperatives in Morocco that is certified organic, fair-traded, and protected by UNESCO for sustainable development.

Verità founder Amanda Riggs was introduced to the moisturizing properties of Argan oil when she visited the Atlas Mountains near Marrakech, Morocco, in 2009 on a winter vacation with her Egyptian friend Shimmy. Together they climbed the high altitude mountains with a local guide and met the women of the Argan oil cooperatives. In Egypt and across the region, the benefits of Argan oil are legendary. Amanda lived in Egypt for many years where she developed a passion for international business and working with women across the Middle East and North Africa. Amanda is Italian by descent and speaks Italian and Egyptian Arabic.

Verità organic Argan oil skin care products are labeled to empower the consumer to know what ingredients goes on their skin and in their body. Amanda creates skin care products with the concentrated moisturizing power of Argan oil and organic ingredients to add nutritional value to the body without detracting from the skin's natural radiance. All Verità skin care products are made with seven ingredients or less to allow healthy skin to shine through. If you cannot pronounce a synthetic chemical ingredient, you will not find it in Verità products. Amanda believes that building a company to empower women workers around the world should also empower consumers to choose a better option of skin care products based on labeling ingredients. The truth is in the label.

Verità Classic pure Argan oil is certified organic by ECOCERT, one of the largest certification organizations operating in over 80 countries and based in France under the European Union. Verità Classic 100% pure Argan oil surpasses the rigorous organic certification standards and is what makes Verità stand out from other products.

Argan oil has been used by Moroccan women as an organic anti-aging and skin treatment serum for centuries. Unlike other products that cut the Argan oil with unwanted additives, Verità Classic is a lightweight oil that quickly evaporates into the skin without leaving a greasy residue. The pure Argan oil rejuvenates the skin leaving it looking luminous and feeling touchably soft.

International Expertise

Amanda's background is in global business development and has worked with medium and large companies in the Middle East, North Africa, and Sub-Saharan Africa.  She is an international trade expert, communications and marketing specialist, sales leader, public speaker, event planner, and published author.

Previously, Amanda was an advisor for Turkey, Middle East, and North Africa at the U.S. Chamber of Commerce. She assisted companies on their business development and marketing strategies for Algeria, Egypt, Jordan, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates (UAE). She launched the MENA Clean Energy Initiative helping energy companies meet government regulators and private sector partners across the region. She organized trade missions to Egypt, Morocco, and Saudi Arabia. She planned state events for the King of Jordan Abdullah II ibn Al-Hussein, Prime Minister of Iraq Nouri Al-Maliki, and former Prime Minister of Tunisia Beji Caid Essebsi, as well as events with numerous visiting ministers from Israel, Morocco, and the Gulf Cooperation Council countries. She wrote policy papers on economic development by sector for Egypt. Amanda also aided in several public policy campaigns for the Middle East & North Africa where she advocated before the U.S. Administration, Congress, trade associations, and independent organizations.

Amanda spent four years in Egypt working in the private sector. She was a marketing consultant for Dentons Egypt LLC (formerly known as SNR Denton), a global corporate law firm with an office in Cairo, where she helped author the firm’s legal publication Doing Business in Egypt. She spent several years working at the American Chamber of Commerce in Egypt (AmCham Egypt), the largest and most active American Chamber in the Middle East, assisting U.S. and Egyptian companies with their marketing and communications strategies to support business expansion in the region. While living in Egypt, Amanda wrote for five magazines and provided English-language editing and writing for numerous Egyptian companies.

Amanda has a master’s degree in public administration from The George Washington University. She has a bachelor’s degree in both political science and global studies as well as minors in Middle East studies and world religions from the University of Minnesota. She studied at the Budapest University of Economic Sciences and Public Administration in Budapest, Hungary, and completed an Africa Symposium on Mediation and Conflict Negotiation in Cape Town, South Africa. She lived in Turin, Italy, in high school and speaks Egyptian Arabic and Italian. She writes on the Middle East, women’s issues, politics, and business for Forbes.com, FreeEnterprise.com, The Diplomatic Courier, WIIT, YPFP, and her own blog.