This is our motto. You can tell everything by reading a products ingredients list. If a brand hides their ingredients, it is not a good sign from the start. First rule, the ingredients listed first are used in the greatest qualities. When a brand lists Argan oil at the bottom, you know they only add a few drops at the end for branding purposes. We like to keep our ingredients list to ten or less items made from pure oils, butters, sugars, salts, beeswax, coffee, herbs, and spices. Organic skin care in a nutshell should not have preservatives, foaming agents, synthetic anti-bacterial agents, nor any of the long list of manufactured chemicals.
In Verità products, there are No parabens, No phthalates, No sodium lauryl/laureth sulfates, No polyethylene glycols or petrochemical products, No triclosan, No toluene, and are Residue-free. For informed consumers, click here for a list of the harmful ingredients in skin care products and why a person should avoid using them. Become an informed consumer and know what you're putting on your skin and in your body. Refer to the EWG's Skin Deep Database to learn more about ingredients and products on the market.
Verità organic Argan oil skin care products are labeled to empower the consumer to know what ingredients go on their skin and in their body. Verità skin care combines the concentrated moisturizing power of Argan oil and organic ingredients to add nutritional value to the body without detracting from the skin's natural radiance. All Verità skin care products are made with seven ingredients or less to allow healthy skin to shine through. If you cannot pronounce a synthetic chemical ingredient, you will not find it in Verità products. Amanda believes that building a company to empower women workers around the world should also empower consumers to choose a better option of skin care based on labeling ingredients. The truth is in the label.
ORGANIC ARGAN OIL
Argan oil comes from the kernels of the Argan tree (Argania Spinosa) in the southwest region of Morocco. The tree is protected by UNESCO as a natural reserve – the Argan Biosphere Reserve – and grows in semi-arid soil of the Atlas Mountains near Marrakesh. While Argan trees once inhabited all of North Africa, Argan oil is considered one of the rarest oils in the world and today only found in Morocco.
Berbers of ancient Morocco have long used Argan oil for cooking and cosmetics purposes for its nutritive, medicinal, and cosmetic properties. Argan oil is produced from the nuts in fruit on the Argan tree, which contains several oil-rich kernels. The fruit is dried, the pulp peeled back, and the inner nuts are cracked to retrieve the kernels which are roasted and pressed into oil. The cracking of the nuts are done strictly by hand in women’s cooperatives protected by the reserves in Morocco.
The Network of Associations of the Argan Biosphere Reserve was founded in 2002 to protect and ensure the sustainability of the Argan tree in its natural habitat. Verità sources its Argan oil from women’s fair trade cooperatives under the Social Development Agency supported by the European Union’s Cooperative Union of Women of the Arganeraie (UCFA) in Morocco. The UCFA is an umbrella organization that helps regulate and oversee the interests of the women’s cooperatives and improve the living conditions of rural women in Morocco. The cooperatives have established a profit sharing structure as well as provide free education to the women, many of whom are widowed or economically disadvantaged.
Verità 100% pure Argan oil is certified organic by ECOCERT, one of the largest certification organizations operating in over 80 countries and based in France under the European Union. Verità Classic 100% pure Argan oil surpasses the rigorous organic certification standards and is what makes Verità stand out from other products. Verità Argan oil is also free trade certified.
Ingredients:100% pure Argan oil has a concentration of natural vitamin E that enhances the skin and hair's shine, antioxidants for protection against the elements, omega 3, 6, & 9 oils of unsaturated fatty acids that the body does not produce but needs to nourish the skin and promote cell regeneration to keep skin looking young.
Verità 100% pure Argan oil comes in a clear glass bottle to highlight its quality and purity through the golden yellow color, called 'Liquid Gold.' Light and heat do not affect the stable oil and it contains natural preservatives. Argan oil is used to soften, moisturize, and rejuvenate the skin. It is also used to treat acne, flaky dry skin, stretch marks, scars, eczema, and psoriasis. It also provides deep nourishment for the hair and increases its luminescence.
ORGANIC SHEA NUT BUTTER
Verità Vintage Argan Butter Lip Balms use refined organic African Shea Nut Butter that is extracted from the crude Shea nut. Shea Nut Butter contains natural properties that soften and soothe the skin. It is also known to improve the skin's elasticity and protect against the sun's ultraviolet rays as a natural sunblock. It can be used as an anti-inflammatory and humectant to lock in the skin's moisture. Shea Nut Butter contains allantoin for skin conditioning, vitamin A that boosts the immune system, and vitamin E that moisturizes the skin. Verità sources its Shea Nut Butter from two women’s fair trade cooperatives in Ghana and Nigeria, West Africa and is certified organic by the USDA.
ORGANIC COCONUT PALM SUGAR
Organic Coconut Palm Sugar offers a rich brown sugar taste with a touch of caramel while the sugar crystals exfoliate dead flaky skin. Verità sources it’s Coconut Palm Sugar from small farmer cooperatives from the island of Java, Indonesia, which is sustainably harvested, certified organic, and fair traded. Unlike the production of Palm Oil (made from the Elaeisguineensis) which has received a negative image for causing damage to the natural environment through deforestation and habitat loss for endangered species, Coconut Palm Sugar is produced on small, sustainable, cooperative owned farms. Farmers harvest all year round and use every part of the coconut palm tree including the coconut fruit for meat and water as well as the fibrous husk of the coconut for twine or weaving material. Coconut Palm Trees (Cocosnucifera) are tapped for 25-40 years and use less water than most other crops. Since the tree produces for so long they are not cut down after each harvest. Verità sources its Organic Coconut Palm Sugar Wholesome Sweeteners, which is committed to sustainable organic agriculture.
Verità Organic Oils Face Cleansers, Organic Makeup Remover, and Argan Oil Perfumes use an array of premium quality organic oils individually selected for their nutritional and vitamin qualities. We use organic Sweet Almond oil, organic Rose Hip oil, organic Grape Seed oil, organic Macadamia Nut oil, organic Castor oil, organic Coconut oil, organic Babassu oil, organic Pumpkin Seed oil, organic Apricot Seed oil, organic Flax Seed oil, organic Camellia oil, organic Sacha Inchi oil, and organic Pomegranate Seed oil.
Verità Vintage Argan Butter Lip Balms use refined organic white Beeswax that is derived from honeybees. Beeswax is used to help lock in moisture, regenerate cell, and protect the skin when combined with the hydrating properties of Argan oil. Organic Beeswax provides an anti-bacterial protection to the Argan Butter Lip Balms and offers vitamin A to help regenerate cells and boost the immune system therefore helping the soft skin of lips heal naturally. Beeswax acts as an anti-inflammatory, antibacterial, antiallergenic and a germicidal antioxidant. By adding Beeswax to the lip balm, it increases the skin's permanence and boosts elasticity. Verità uses organic Beeswax that is certified organic by the USDA.
ORGANIC CALENDULA, CHAMOMILE, & LEMON BALM EXTRACT
Verità Organic Facial Toners use organic herbal extracts made in-house from infusing organic herbs in organic raw apple cider vinegar. Organic Calendula Extract is anti-bacterial, anti-inflammatory, anti-microbial, and antiseptic all in one to protect skin from infection. Organic Chamomile Extract nourishes, brightens, and firms the skin. Organic Lemon Balm Extract has astringent and anti-bacterial properties that soak up the oil while closing pores from infection.
ORGANIC RAW UNREFINED APPLE CIDER VINEGAR
Verità Organic Facial Toners use organic raw unrefined apple cider vinegar that balances and neutralizes the skin’s pH. It contains beneficial enzymes, pectin and trace minerals and substances like malic acid are formed in the creation of apple cider vinegar, giving it antibacterial, antiviral and antifungal properties. It is used in Verità’s toner to remove excess oil from the face and neck while balancing the skin’s oil production.
DEAD SEA SALT
Unlike table salt, Dead Sea Salt is on average only 15% sodium chloride and contains Chloride, Bromide, Magnesium, Sodium, Calcium, and Potassium to exfoliate and cleanse the body. Verità Dead Sea minerals and salt crystals from Israel and Jordan regulate skin cell activity to relieve muscle pain, stabilize fluid in the body, and exfoliate dead skin, dirt, and grime. Salts are inorganic by nature and Verità uses Dead Sea Salt that is sustainably milled from the earth without added chemicals.
PINK HIMALAYAN SEA SALT
Pink Himalayan Salt crystals are harvested by hand from the ancient rock beds under the Himalayan Mountains and are rich in over 80 essential minerals including Calcium, Potassium, Magnesium, Iron and Copper. Himalayan salt is superior to table salt that helps ease muscle pain, improve circulation, and reduce tension.
MOROCCAN RED CLAY
Verità Moroccan Red Clay & Argan Oil Lavender face masks use a natural clay powder derived from the Atlas Mountains of Morocco. Moroccan Red Clay has super absorbent properties that draw dirt and oil from the pores of the skin. The clay has been used for centuries by Moroccan women for face and hair masks to cleanse impurities. Moroccan Red Clay is gentle, excellent for sensitive skin types, and has astringent properties that tighten skin and hair. Moroccan Red Clay works great on acne-prone skin because it stimulates circulation. The active minerals in Moroccan Red Clay are 2/3 silica, 1/4 magnesium, and less than 3% of aluminum, iron, sodium, and calcium. Verità sources its Moroccan Red Clay from Morocco. Due to its mineral content, the clay is not classified organic. However, it is naturally mined from the mountains with minimal refinement.
WALNUT SHELL POWDER
Verità body and face scrubs use crushed walnut shell powder and considered a soft exfoliator. It is a natural, non-toxic, biodegradable powder that comes from organically grown walnuts.
ORGANIC HERBS & SPICES
In our Dead Sea Salt & Argan Oil Body Scrubs, Verità uses whole organic Chamomile, Blue Cornflowers, Hibiscus, Lavender, Pink Heather flowers, whole Rosemary, and Marjoram leaves. It also uses organic spices of Cinnamon, Clove, Rosemary, Chamomile, Echinacea Purpurea, Hibiscus, and Fenugreek Seed powder that are hand-selected from premium harvests each year. Our suppliers review and analyze each crop to ensure the highest quality herbs and spices are grown sustainably and up to organic standards.
ORGANIC ALOE VERA
Verità Moroccan Red Clay & Argan Oil Lavender face masks use organic Aloe Vera derived from the leaves of the Aloe plant. Verità face masks use Aloe Vera for its soothing properties after sun exposure. Studies suggest that the polysaccharides that Aloe Vera contains can help protect against non-melanoma skin cancers activated by ultraviolet rays. Aloe Vera boosts the skin's immune system, helps prevent damage, and soothes irritation from minor sun burns. Aloe Vera is a natural emollient and contains antimicrobial properties that kill bacteria while its anti-inflammatory nutrients calm the skin. Aloe Vera has vitamins C and B. Verità uses organic Aloe Vera that is certified organic by the USDA.
NATURAL FRAGRANCE OILS
Verità Chic Argan Oil Perfumes use all natural flower aromas and essential fragrance oils that meet the quality and safety standards set by the Panel of Experts of the (RIFM) Research Institute for Fragrance Materials and the International Fragrance Association (IFRA) Scientific Committee. Verità fragrance oils are IFRA certified. All fragrance oils are phthalate free and nitro musk free.
ALL NATURAL LIP COLOR & LIP FLAVOR
Verità Vintage Argan Butter Lip Balms use less than 1% flavoring essential oils and less than 0.5% lip coloring. Essential flavor oils use all natural ingredients. All lip colors are mixed in lip safe cosmetic castor oil and made from red dye #7, #21, #30, #33, #40, and iron oxide. Lip colors are stable, non-bleeding, and vegan.
ORGANIC ESSENTIAL OILS
Verità Argan Oil Skin Therapies use essential oils that have been specially hand selected to heal and treat skin ailments. All essential oils are organically certified and individually accredited with the USDA National Organic Program. Certification ensures that each oil is grown, harvested and processed without the use of pesticides, chemical fertilizers, herbicides, GMO's, synthetic chemicals, growth agents, and free from irradiation and chemical sterilization. The essential oils are 100% pure steam distilled aromatic oils with no added diluents or other ingredients. Each essential oil is inspected by experts for their extraction methods, material used, data reports, purity, and quality.
Organic Cedarwood (Cedrus atlantica) essential oil is derived from a steam distillation of wood and sawdust from trees in Morocco. Cedarwood essential oil contains the highest amount of sesquiterpenes which oxygenate skin at the cellular level to release toxins and promote circulation. It is a powerful lymph decongestant that helps prevent hair loss. The aroma-therapeutic benefits help calm and balance energy, promotes spirituality, and clears the respiratory system.
Organic Lavender (Lavendula angustifolia) essential oil is steam distilled from the flower tops of the Lavender plant from Bulgaria. It is one of the best essential oils to treat dry scalp and keep moisture locked in. Dryness in the hair and scalp can lead to hair loss over time. It can be used to treat dandruff and itching, minimize hair breakage, and improve hair growth. It has been used for alopecia areata, an excessive hair loss condition in patches. Its aromatic influence brings a feeling of health, love, peace, and well-being.
Organic Rosemary (Rosmarinus officinalis) essential oil is steam distilled from the flowering tops of the rosemary herb from Tunisia. Rosemary grown in North Africa is commonly used to stimulate hair growth. The addition of Rosemary essential oil increases circulation to the scalp and is a relaxing treatment for the head. Its aromatic influence keeps the mind alert and focused with a strong herbal and woody scent.
Organic Bergamot (Citrus bergamia) essential oil is distilled in a cold press from the fruit peel in Italy. Most commonly known for its flavor in the iconic Earl Grey tea, it is smartly used in teas and other remedies for its ability to soothe digestive upset and relieve depression, anxiety, and nervousness. Within the powerful properties of Bergamot reside a chemistry that is highly antiseptic, antibacterial, and a natural antibiotic making it a perfect choice for skin ailments. It is has been used in this way throughout history proving to alleviate psoriasis and eczema conditions. It has a livening citrus aromatic influence that can relieve stress.
Organic Geranium (Pelargonium graveolens) essential oil is steamed distilled from the flower pedals and leaves of the Rose in Egypt. It has been used as a powerful wound healer for dry skin, chapped lips, staph infections, and sensitive skin. It can be used as an antiseptic and insect repellant as well as cleanses oily skin while revitalizing skin cells. It aromatic influence brings balance to emotions, calms the nervous system, and relieves tension with its sweet floral fragrance.
Organic Grapefruit (Citrus paradisi) essential oil is cold pressed from the fruit peel in the United States. There have been over 50 studies performed at various hospitals and universities around the world to determine the unique characteristics of grapefruit. One study discovered that very small concentrations of grapefruit essential oil possessed the ability to inhibit skin cancer cells by 80.5%. Other fascinating findings include its aptitude for burning fat and elimination fluid. It is used in this serum to help tone and tighten the skin. Its aromatic influence of citrus is tangy and sweet to the smell.
Organic Tea Tree (Melaleuca alternifolia) essential oil is steam distilled from the leaves and twigs of the tea tree in Kenya. Melaleuca alternifolia contains chemotypes with a high concentration of medicinal properties. It is highly antifungal, antibacterial, and anti-inflammatory, which kills germs on the skin. Applying tea tree oil directly on acne lesions has been thought to destroy propionibacterium acnes, the skin-dwelling bacteria that are involved in the development of red bumps. One study found that tea tree oil worked as well as 5% benzoyl peroxide in controlling the symptoms of acne. It disinfects, soothes, and helps heal the skin. Tea tree oil’s aromatic influence is medicinal with woody, earthy tones.
Organic Sweet Orange (Citrus sinensis) essential oil is cold pressed from the orange peel in the United States. It is another citrus that is often underestimated. It has been used extensively in Chinese medicine for everything from reducing muscle spasms, improving digestion to increasing luck. Containing 85-90% limonene makes it highly effective in protecting against cancer, namely skin cancer, as studies have shown that d-limonene helps the skin’s natural defensive layer. Orange oil is good for all skin types, dry and oily, because it balances the skin from either extreme. Its aromatic influence has a sugary and citrus scent that brings feelings of happiness and joy to the heart.
Organic Frankincense (Boswellia serrata) essential oil is steam distilled from the resin in the tree bark in India. Egyptians were the first to document the extensive use of this extraordinary oil for its rejuvenating and healing properties. The chemical impact that Frankincense has on various parts of our brain has a global effect on our physiology. It is most known for its disruption of cancer cells, largely due to its ability to regenerate healthy DNA. Frankincense is used in the Verità Anti-Aging Day Regimen because of its regenerative effect on cells that help keep skin’s natural elasticity, smooth fine lines, and protect facial skin from the harsh elements from the sun and the surrounding environment. Its aromatic influence is stimulating, elevates the mind, and encourages a meditative state to bring balance and harmony.
Organic Palmarosa (Cymbopogon martinii) essential oil is steam distilled from grass and leaves in Nepal. It has an intoxicating sweet aroma similar to Rose essential oil. Palmarosa has been used historically to treat dermatitis and other skin issues. It is often used as a tonic for digestive disorders and it is invaluable for skin issues by stimulating new cell growth, which speeds up the healing process and regulates oil composition. It is effective at alleviating rashes and killing harmful bacteria. It aromatic influence has a fresh floral smell that creates a sense of security and uplifts the emotions.
Organic Peppermint (Metha piperita) essential oil is steam distilled from the flowering plant in the United States. It is used for its soothing properties to the nervous system, muscles and bones, and skin. It is also used to soften calluses and restore skin to its natural state. Its aromatic influence purifies and stimulates the conscious mind while increasing focus.
Organic Lemongrass (Cymbopogon flexuosus) essential oil is steam distilled from the lemon grass in Sri Lanka. Lemongrass oil helps balance pH to stimulate circulation for health looking skin. Any inflamed physical ailment effected can benefit greatly from Lemongrass. Its chemistry allows for vasodilation, greatly improving circulation thereby expediting tissue regeneration. Due to its ability to assist with lymph decongestion, its work is helpful in quelling inflamed, aggravated skin. It has also been used effectively as an insect repellant. Its aromatic influence is fresh, lemony, and earthy that promotes awareness and purification.
Organic Sweet Marjoram (Marjorana hortensis) essential oil is steam distilled from the flowering plant in Hungary. It is used as a medicinal plant considered for its comforting effect. Marjoram is historically known for its antispasmodic properties, allowing it to soothe muscle aches including tension in the lungs, heart, colon, head, or diaphragm. The chemistry of marjoram also allows for its effective use with cold sores, cuts, fungus, and viral infections. Its aromatic influence promotes happiness and sleep.
Organic Clove (Syzygium aromaticum) essential oil is steam distilled from the flower bud and stem of shrubs and trees in Sri Lanka. Clove has the highest antioxidant level of any single essential oil. It is approved by the U.S. Dental Association to be used as a dental anesthetic due to its ability to create a numbing sensation. However, its impact goes much further than just to numb the muscles. It stimulates the nervous system and circulation to promote healing. Its aromatic influence improves memory and creates a feeling of protection and courage.
Organic Thyme (Thymus vulgaris) essential oil is steam distilled from the leaves, stems, and flowers from Spain. It is one of the most powerful anti-inflammatory essential oils you can use. For this reason, one of its medicinal uses in France was to treat anthrax. Due to its nature for increasing circulation, the aromatic influence is pleasantly uplifting, helps supply energy, and increase concentration.
Organic Grape Seed Oil is also added for its mild astringent properties that help tone and tighten skin while adding vitamins A, D, and E. It is cold pressed from the seeds of grapes. It is particularly useful for skin types that do not absorb oils well because it does not leave a greasy feel. It can be used on sensitive skin types as it is naturally non-allergenic.
Red Raspberry Seed Oil is also added for its ability to distort and block UV-A and UV-B rays containing SPF protection of 28 to 50 (Oomah, et al 2000) equivalent to titanium dioxide. It is rich with retinols of vitamins A and E as well as fatty acids that keep skin looking young. It contains anti-inflammatory properties that help sooth irritation and decrease swelling. The Red Raspberry Seed Oil is cold pressed and no chemicals are used in the extraction process.